PURELL® was the first instant hand sanitizer available to consumers nationwide through traditional retail channels.

While at GOJO® in the capacity of Vice President and General Manager of the PURELL Consumer Products Division, Paul Alper accomplished the following:

Introduced PURELL into the U.S. Consumer Market: A new category & brand was created for PURELL (a product with a 10 year legacy in healthcare and foodservice). Executed trade launch 6/96; selected key marketing partners (market research, advertising, public relations; web site development: www.purell.com ); achieved 65+% ACV National Distribution in Mass and Drug Classes of Trade pre media launch 2/97 (including 100% distribution at Wal-Mart, Target, Walgreens, Revco, CVS, Thrifty Payless and Rite Aid ). Received prestigious 1997 REX Award for Personal Care/ Antimicrobial Products, September 1997 (Winners are selected by the Chain Drug Industry).

Introduced PURELL into the Canadian Consumer Market: Q3 1997. Developed strategic sales and marketing plan; hired key resources ( broker network, public relations firm); established key trade partner relationships; led cross functional launch team (marketing, sales, R&D, quality, regulatory, operations) to ensure on-shelf/on-time launch.