About Us

PAUL ALPER
Paul is President and CEO of Alper Associates, Inc., specializing in strategic and financial planning/business development; integrated strategic marketing communications and platform development; market research, product/service portfolio development and management; new product introductions and executive search (for marketing and sales leadership). He has led businesses from start up through commercialization and profitable growth in the institutional and home care (via medical surgical and specialty distribution channels) and consumer markets (mass, food and drug channels). His expertise spans many markets, product categories and channels of distribution and is recognized for his learning agility and ability to adapt sound strategic process to new categories and markets.

He is experienced in all aspects of business development; has a passion for innovation and category creation/re-creation and is an experienced market researcher. He has led national advertising, social marketing and public relations campaigns in both the consumer and institutional sectors.

Prior to starting Alper Associates, Inc., Paul spent over 25 years in business development and marketing leadership with health industry manufacturers and distributors. He was Vice President and General Manager of PROVON® Medical Group (division of GOJO® Industries, Inc.) from 1988 – 1997 (which earned RedLine Health Care’s Vendor of the Year Award four times), and simultaneously Vice President and General Manager of the PURELL® Consumer Products Division of GOJO from 1995 – 1997. He helped create the PROVON Skin Care Line as well as the Instant Hand Sanitizer category with the launch of PURELL in 1997. Under his leadership, GOJO won chain drug industry awards such as the Market Maker Product of the Year Award from Drug Store News. SEE GOJO ACCOMPLISHMENTS UPON REQUEST.

Paul, along with his partner, Tom Doyle, also operate a stand alone market research practice (TCAP®) and Promotion Marketing Service for health care manufacturers (The Caregivers Marketplace™).

Paul has a B.A. in Biology from Boston University where he also did graduate work in health care administration at the BU School of Management. He is a regular speaker on the topic of strategic marketing. He was recently elected to the Board of Directors of the National Alliance for Caregiving (August, 2004).

Member American Society on Aging (www.asaging.org)

Firm is Member Consumer Health Products Association (CHPA)

GOJO®, PURELL®, and PROVON®, are registered trademarks of GOJO Industries, Inc.

Alper Associates, Inc.®
Tel: (401) 481-4741
e-mail: palper@alperassociates.com