PRINCIPAL

PAUL ALPER

Paul is President and CEO of Alper Associates, Inc., specializing in strategic and financial planning/business development; integrated strategic marketing communications; market research, product/service portfolio development and management; new product introductions.

He has led businesses from start up through commercialization and profitable growth in the health care sector via medical surgical and specialty distribution channels and consumer market through mass merchandisers, food and retail drug channels.

His expertise spans many market sectors, product categories and channels of distribution and he is recognized for his learning agility and ability to adapt sound strategic process to new categories and markets.  

He is experienced in all aspects of business development; has a passion for innovation and category creation/re-creation and is an experienced market researcher. He has led national advertising, social marketing and public relations campaigns in both the consumer and institutional sectors.

Prior to starting Alper Associates, Inc., Paul spent over 25 years in business development and marketing leadership with health industry manufacturers and distributors.  He was Vice President and General Manager of PROVON® Medical Group (division of GOJO® Industries, Inc.) from 1988 - 1997 (which earned RedLine Health Cares Vendor of the Year Award four times), and simultaneously Vice President and General Manager of the PURELL® Consumer Products Division of GOJO from 1995 - 1997.  He helped create the PROVON Skin Care Line as well as the Instant Hand Sanitizer category with the launch of PURELL in 1997. Under his leadership, GOJO won chain drug industry awards such as the Market Maker Product of the Year Award from Drug Store News. SEE GOJO ACCOMPLISHMENTS UPON REQUEST.

Paul has a B.A. in Biology from Boston University where he also did graduate work in health care administration at the BU School of Management. He is a regular speaker on the topic of strategic marketing.

GOJO®, PURELL®, and PROVON®, are registered trademarks of GOJO Industries, Inc.

  | About Us  | Business Consulting |  Marketing Consulting | Market Research | New Product Launches |
| Information Request Form | Send Us a Note | Home |

Alper Associates, Inc.® Tel: (610) 649-1137 Mobile: (401) 487-4741 e-mail: palper@alperassociates.com

©Copyright, 1999-2008 Alper Associates, Inc. All Rights Reserved